There was an improv website, years ago, that had a motto similar to this. For them, it was about marketing your skills... getting out there and showcasing your talent. For me it put into concise words something I have been trying to teach my actors for years. It broke down to two things. First thing was basic stagecraft. Share your voice share your face share your feelings... sing out Louise! Second is that you are an important person and what you have to say is important